DEVELOPING LOCAL FRANCHISE: STRATEGIC PERSPECTIVE AND MODEL

Adnan Alias
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Adnan Alias: Malaysian Entrepreneurship Development Centre Mara Institute of Technology, Malaysia

Journal of Enterprising Culture (JEC), 1994, vol. 01, issue 03n04, 437-448

Abstract: Franchising is a global phenomenon. In developing countries, franchising is activated both by international franchise entities and home-grown franchises. Rapid development of franchising coupled with turbulent environments have led the society to view franchising as more than just a form of business; franchising is a strategy. The Malaysian government has even looked beyond that by adopting franchising as a strategy to develop local entrepreneurship. A comprehensive model attesting to the role of the government in promoting franchising—both imported and home-grown—is presented.

Date: 1994
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DOI: 10.1142/S0218495894000094

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