MARKETING PRACTICES AMONG SMALL NEW ZEALAND ORGANIZATIONS

David B. Taylor and Roger Brooksbank
Additional contact information
David B. Taylor: Department of Marketing and International Management, University of Waikato, New Zealand
Roger Brooksbank: Department of Marketing and International Management, University of Waikato, New Zealand

Journal of Enterprising Culture (JEC), 1995, vol. 03, issue 02, 149-160

Abstract: The ongoing deregulation of the New Zealand economy since 1984 has resulted in more importance than ever being attached to marketing. Small firms play an important role in the economy and the recent improvement in the country's economic position has been attributed in no small part to the success of small firms in the export sector. This paper reports the results of an investigation into the marketing practices of small firms, an area in New Zealand about which relatively little is known. The research is part of a larger exercise, the international marketing effectiveness project [I.M.E.P.]

Date: 1995
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.worldscientific.com/doi/abs/10.1142/S0218495895000088
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:jecxxx:v:03:y:1995:i:02:n:s0218495895000088

Ordering information: This journal article can be ordered from

DOI: 10.1142/S0218495895000088

Access Statistics for this article

Journal of Enterprising Culture (JEC) is currently edited by Teck-Meng Tan

More articles in Journal of Enterprising Culture (JEC) from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().