THE EMERGING CLASS OF BUSINESSWOMEN AND WOMEN-OWNED BUSINESS FIRMS IN BRUNEI DARUSSALAM

W.A. Wimalatissa
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W.A. Wimalatissa: Department of Management Studies, University of Brunei Darussalam, Brunei, Brunei

Journal of Enterprising Culture (JEC), 1996, vol. 04, issue 03, 287-300

Abstract: This study focuses on the emerging ’women entrepreneurship’ and ’womenowned businesses’ in Brunei Darussalam. It first examines the demographic background, personal competency, reasons behind the choice of ’selfemployment career,’ and management style of the businesswomen. Secondly, it looks into the main sources of finance, lines of merchandise, size of the work force, and problems of the women-owned enterprises. The sample consists of 50 businesswomen. In manufacturing, retail, and service businesses. These businesswomen have gone through the formal education process and are in their thirties. Their reasons for doing business are independence and an opportunity to use their knowledge and experience. The popular types of business activities for these businesswomen are retailing and services. They practise a centralised decision making style. Their businesses are generally in the start-up stage and the predominant source of capital is personal savings. Most of the businesses employ less than 10 workers and the major problems of the businesses are labour shortage and strong competition.

Date: 1996
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DOI: 10.1142/S0218495896000162

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