ABSORPTION AND INTENSITY OF ENTREPRENEURISM IN A LARGE BUSINESS ENTERPRISE - STUDY OF STEEL AUTHORITY OF INDIA LIMITED

Ashok Kumar and Hari Haran
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Ashok Kumar: Management Training Institute, Steel Authority of India Limited, Ranchi 834 002, India
Hari Haran: Management Training Institute, Steel Authority of India Limited, Ranchi 834 002, India

Journal of Enterprising Culture (JEC), 1997, vol. 05, issue 02, 137-150

Abstract: This paper presents the findings of the study of a large public sector corporation in India where entrepreneurial initiatives were taken to respond to drastic changes in the business and economic scenario and the emerging need of globalisation. Using a framework of strategic management, the process of absorbing entrepreneurship has been traced and efforts have been made to quantify the intensity of entrepreneurism by administering an instrument of six point rating scale to 210 executives. The study has brought out that the process of absorbing entrepreneurship through certain initiatives has been useful to this corporation in managing change successfully. The intensity of entrepreneurism is between moderate to high which can be further strengthened by concentrating more on assessing external opportunities and creating a climate of taking benefits from these opportunities by applying creativity. The paper also outlines the areas for future research in organisational entrepreneurism.

Date: 1997
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DOI: 10.1142/S0218495897000090

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