STRATEGIC MANAGEMENT IN ENTREPRENEURSHIP: ANALOGIES FROM SUN TZU'S "THE ART OF WAR"

Beoy Kui Ng
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Beoy Kui Ng: School of Accountancy & Business, Nanyang Technological University, Singapore

Journal of Enterprising Culture (JEC), 1997, vol. 05, issue 03, 309-323

Abstract: The paper attempts to draw some of the analogies from Sun Tzu's The art of War for the purpose of formulating and implementing strategic management by an entrepreneur. It is important for an entrepreneur to have vision and strategic intent for his company and this has the same analogy of "dau" in Sun Tzu's military treatise. Sun Tzu also set out five critical success factors for comparative assessment. Incidentally, the five factors are very relevant for the entrepreneur not only for his company's strategic control but also for strategic assessment in business competition. In addition, Sun Tzu also mentioned the importance of building up "strategic advantage" which is equivalent to competitive advantage mentioned in strategic management literature. For strategic positioning, Sun Tzu used "zheng" and "qi" and these two positionings can be varied in accordance with changing circumstances. The concepts have practical importance in formulating functional-level, business-level, global-level and corporate-level strategies. On strategic implementation, Sun Tzu emphasized appropriate organizational structure for strategic fit and the intelligent use of information to grasp opportunities to achieve final victory.

Date: 1997
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DOI: 10.1142/S0218495897000181

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