A LOOK AT THE PROCESSES LEADINGTO ENTREPRENEURIAL POTENTIAL

Bjørnar Reitan
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Bjørnar Reitan: The Norwegian University of Science and Technology, Department of Social Sciences and Technology Management, Norway

Journal of Enterprising Culture (JEC), 1998, vol. 06, issue 02, 231-255

Abstract: Examinations of new venture creation in a prospective fashion are rather new. In this paper, the processes leading to entrepreneurial potential are investigated. The key argument is that behavioral potential, at the cognitive level is determined by the individual's perceptions or cognitive structure. Four key antecedents are important in this process:perceived feasibility, perceived desirability, subjective norms, and perceived net gain.Personal, sociological and environmental variables are linked to decision making through these perceptions.This paper tested to what extentdirect and indirect experiences, role modeling and educational experiencesinfluence these perceptions. The results indicate that different kinds of learning influence the key antecedents differently, and that it is easier to learn that entrepreneurship is feasible than to learn that it is desirable or worthwhile.

Date: 1998
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DOI: 10.1142/S0218495898000138

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