TOWARDS THE DEVELOPMENT OF AN ENTREPRENEURIAL CULTURE IN INDIAN COMMERCIAL BANKS USING A VALUE BASE MODEL

Neelu Rohmetra
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Neelu Rohmetra: Department of Management Studies, University of Jammu, India

Journal of Enterprising Culture (JEC), 1998, vol. 06, issue 03, 309-321

Abstract: The entrepreneurial role of a manager depends on the entrepreneurial culture. Developing entrepreneurial culture assumes the importance of Human Resource Development (HRD). It is the function of the general climate, development mechanisms and the value base. The present work is based on an indepth study conducted by the author to examine the impact of prevailing entrepreneurial culture in selected Indian Commercial banks. They are: State Bank of India (SBI), Punjab National Bank (PNB), Oriental Bank of Commerce (OBC), and Dena Bank (DB). The entrepreneurial climate leading to entrepreneurial culture has been studied under three broad aspects: (i) general climate, (ii) development mechanisms, and (iii) the value base. The value base forms the main focus of the study. The effectiveness of the value based entrepreneurial culture has been judged in relation to the level of satisfaction enjoyed in all the banks covered under study. The study reveals the existence of an intimate relationship between entrepreneurial culture and employee satisfaction which is supported by the level of mean scores obtained for both the variables in these banks. While the entrepreneurial climate for SBI, PNB, OBC and OB has been estimated at mean score levels of 3.49, 3.41, 3.88 and 2.84 respectively, the corresponding satisfaction level has been calculated at mean scores of 3.84, 3.63, 4.01 and 3.06 for these banks.

Date: 1998
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DOI: 10.1142/S0218495898000175

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