BARTER EXCHANGES AND SMALL BUSINESS: AN INVESTIGATION OF THE TRANSFERABILITY OF THE US MODEL TO EUROPE

Carol A. Forbes and Nigel M. Healey
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Carol A. Forbes: Faculty of Management and Business, Manchester Metropolitan University, United Kingdom
Nigel M. Healey: Faculty of Management and Business, Manchester Metropolitan University, United Kingdom

Journal of Enterprising Culture (JEC), 1999, vol. 07, issue 04, 313-330

Abstract: This paper explores the phenomenon of barter exchanges, which have become widespread in the United States and provide small retailers and service companies with a means of trading goods or services directly with each other. Using a case study approach in the United States, the papers examines the mechanics of barter exchanges and the advantages and disadvantages to its users in the small business sector. It then considers the spread of barter exchanges to Europe and, using a questionnaire survey, identifies a range of obstacles to the successful transfer of this US model.

Date: 1999
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DOI: 10.1142/S0218495899000194

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