LOCAL CULTURE MEETS SINGLE EUROPEAN MARKET - AN ASSESSMENT OF INTERNATIONALIZATION CHALLENGES AND OPPORTUNITIES FOR INDEPENDENT ENTREPRENEURS IN THE FRENCH BOOK RETAIL SECTOR

Elke Pioch and Ruth A. Schmidt
Additional contact information
Elke Pioch: Faculty of Management and Business, Manchester Metropolitan University, United Kingdom
Ruth A. Schmidt: Faculty of Management and Business, Manchester Metropolitan University, United Kingdom

Journal of Enterprising Culture (JEC), 1999, vol. 07, issue 04, 365-388

Abstract: The introduction of the Single European Market (SEM) acted as a catalyst to internationalization activities throughout the European Union (EU). Set against the backdrop of a wider study of retail change within the SEM this industry case study examines the changing role of the independent sector within French book retailing in the face of a growing trend towards cross-border activity. The interplay between consumer culture and the dynamics of the changing structural components of the market is discussed against the backdrop of a wider EU context. Barriers and challenges as well as opportunities for international activities are examined and the respective positioning of the different types of retail capital considered. Conclusions highlight the importance of entrepreneurial style rather than the size of the firm as a driver of international activity and present a discussion of likely future trends in this market.

Date: 1999
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.worldscientific.com/doi/abs/10.1142/S0218495899000224
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:jecxxx:v:07:y:1999:i:04:n:s0218495899000224

Ordering information: This journal article can be ordered from

DOI: 10.1142/S0218495899000224

Access Statistics for this article

Journal of Enterprising Culture (JEC) is currently edited by Teck-Meng Tan

More articles in Journal of Enterprising Culture (JEC) from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().