WAL-MART INTO THE UK

Stephen J. Arnold and John Fernie
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Stephen J. Arnold: School of Business, Queen's University, Canada
John Fernie: School of Management, Heriot-Watt University, Scotland

Journal of Enterprising Culture (JEC), 1999, vol. 07, issue 04, 407-416

Abstract: The purpose of this case is to assess the long-term opportunity for Wal-Mart in the UK market. To make this assessment, the potential reaction of consumers, employees and competitors must be considered. The likely method of market entry must also be assessed.

Date: 1999
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DOI: 10.1142/S0218495899000248

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