EXPERIMENTAL IMPLEMENTATION OF A NEW CREATIVE METHOD TO SUPPORT FUTUROLOGY BY SMALL BUSINESSES IN A STRATEGIC MANAGEMENT PERSPECTIVE

Camille Carrier, Pierre Cossette and Thierry Verstraete
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Camille Carrier: Université du Québec à Trois-Rivières, Canada
Pierre Cossette: Université du Québec à Montréal, Canada
Thierry Verstraete: IAE, Université Lille I, France

Journal of Enterprising Culture (JEC), 2000, vol. 08, issue 02, 121-140

Abstract: Small businesses, like large corporations, are required to demonstrate creativity and innovation if they are to survive and flourish in a competitive and increasingly demanding world. Among other things, they must regularly and systematically explore major trends in their environment in order to detect possible business opportunities. The academic literature stresses the importance of this task but despite this, few researchers have, up to now, shown any interest in developing and assessing methods and tools to support businesses in their futurology efforts. This study is intended to correct this deficiency, at least partially; it defines a new method designed to assist small businesses in carrying out futurology in a strategic management perspective, and describes an experimental implementation of the method.

Date: 2000
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DOI: 10.1142/S0218495800000085

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