CAN OPPORTUNITY IDENTIFICATION BE TAUGHT?

Naomi T. Saks and Connie Marie Gaglio
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Naomi T. Saks: Entrepreneurship and Innovation Institute, USA
Connie Marie Gaglio: Department of Management, College of Business, San Francisco State University, USA

Journal of Enterprising Culture (JEC), 2002, vol. 10, issue 04, 313-347

Abstract: The perception of market opportunities is acknowledged as a major act in the entrepreneurial process that spurs economic progress and development.This distinctive behavior is also emerging as a central theoretical concern for the discipline. Given the acknowledged importance of opportunity identification, it follows that it should be a central topic in programs that aim to train future entrepreneurs. However, little is known about whether and how this issue is addressed in education. This study examines how entrepreneurship educator-practitioners from fourteen top masters-level entrepreneurship programs in the US conceptualize and teach the opportunity identification process. The results indicate remarkable consistency across programs regarding pedagogical content and approaches. The implications of such consistency for the future of entrepreneurship theory and practice are discussed.

Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:wsi:jecxxx:v:10:y:2002:i:04:n:s0218495802000050

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DOI: 10.1142/S0218495802000050

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