A MULTI CULTURE PERCEPTION OF THE ENTREPRENEURIAL LIFESTYLE

W. M. Benjamin Martz, Alessandro Biscaccianti, Thomas C. Neil and Robert J. Williams
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W. M. Benjamin Martz: College of Business, University of Colorado, USA
Alessandro Biscaccianti: Burgundy School of Business, France
Thomas C. Neil: Clark Atlanta University, USA
Robert J. Williams: University of Plymouth, UK

Journal of Enterprising Culture (JEC), 2005, vol. 13, issue 04, 359-381

Abstract: Business schools around the world offer courses and even complete degrees emphasizing entrepreneurship. However, the perception of an entrepreneur differs across cultures. This paper presents results from a set of 900 questionnaires collected over two years in three countries: United States; United Kingdom and France. The analysis found support for the basic conjecture that the perception of entrepreneurship differs between countries; the US students perceived the entrepreneurship lifestyle as a better lifestyle than did students from the France or the UK.Historically, the area of entrepreneurship is suggested as a key factor for a successful business environment. Business schools around the world offer courses and even complete degrees emphasizing entrepreneurship. However, the perception of an entrepreneur differs across cultures. The entrepreneurial lifestyle is perceived, rewarded, acknowledged, etc. differently across cultures based upon cultural norms. This paper presents results from a set of data collected over two years in three countries: United States; United Kingdom and France. The analysis of over 900 questionnaires found support for the basic conjecture that the perception of entrepreneurship differs between countries and in the direction predicted by the TEA report; the US students perceived the entrepreneurship lifestyle better than did students from the France or the UK. The final section of the paper is highlights the cross-cultural differences found and offers some ideas on why they occur.

Date: 2005
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DOI: 10.1142/S0218495805000203

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