THE IMPACT OF GENDER AND RACE IN VENDOR SELECTION

Marilyn M. Martin () and James Simmerman ()
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Marilyn M. Martin: College of Business Administration, Missouri State University, 901 S National, Springfield, MO 65897, USA
James Simmerman: College of Business Administration, Missouri State University, 901 S National, Springfield, MO 65897, USA

Journal of Enterprising Culture (JEC), 2008, vol. 16, issue 03, 311-323

Abstract: Do gender and race count as factors in accessing qualities of leadership for entrepreneurs? Data collected from the Support American Made (SAM) program initiated by Wal-Mart Stores, Inc. as a vendor-screening program for smaller manufacturers' provided some interesting insights on gender and race in vender selection. The results of this study found no difference in product evaluations based on either race or gender. Thus, both should be non-issues in product selection. While some differences in management practices where found, these differences favor the minority enterprise. When it comes to vendor selection, buyers should be color blind as well as indifferent to gender.

Date: 2008
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DOI: 10.1142/S021849580800017X

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