COGNITIVE MAPS AND PERCEPTIONS OF ENTREPRENEURIAL GROWTH: A QUASI-EXPERIMENTAL STUDY IN THE DIFFERENCES BETWEEN TECHNOLOGY ENTREPRENEURS, CORPORATE MANAGERS, AND STUDENTS

Alan Carsrud (), Malin Brännback (), Leif Nordberg () and Maija Renko ()
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Alan Carsrud: Ted Rogers School of Management, Ryerson University, Toronto, Ontario, Canada M5B2K3, Canada
Malin Brännback: Department of Business Studies, Åbo Akademi University, Henriksgatan 7, FIN-20500 Åbo, Finland
Leif Nordberg: Department of Economics and Statistics, Åbo Akademi University, Fänriksgatan 3B, FIN-20500 Åbo, Finland
Maija Renko: University of Illinois at Chicago, 601 South Morgan Street, Chicago, IL 60607, USA

Journal of Enterprising Culture (JEC), 2009, vol. 17, issue 01, 1-24

Abstract: This paper reports on a comparative quasi-experiment of how perceptions of entrepreneurial growth strategies differ between students, managers and technology entrepreneurs. The differences in perceptions as to what critical factors drive three strategies: no growth, market share growth and annual profit growth across to stages: start-up and take-off are measured. The ranks of the critical success factors are the dependent measures and the strategies and the phases the independent variables. Results show that experience impacts the ability to distinguish between strategies. Results also show that the perceptions of the critical success factors significantly differ between the groups. Hence even experience will yield quite different cognitive maps.

Keywords: Growth; profitability; technology entrepreneurship; cognitive maps; perceptions; critical success factors (search for similar items in EconPapers)
Date: 2009
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DOI: 10.1142/S021849580900028X

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