A HEURISTIC-INDUCING METHOD FOR GENERATING INITIAL IDEAS FOR OPPORTUNITIES: AN APPLICATION TO THE AUSTRALASIAN DATING MARKET

Marco van Gelderen ()
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Marco van Gelderen: Department of Management @ Albany, Massey University, Private Bag 102904, NSMC Auckland 0745, New Zealand

Journal of Enterprising Culture (JEC), 2010, vol. 18, issue 02, 139-166

Abstract: This paper presents a heuristics-inducing method for generating initial ideas for opportunities. It consists of the presentation of snippets of theory and research, selected for their inspirational value and relevance to a particular industry, to business owners in that industry to brainstorm about applications in products and services. In this approach, the researcher bridges the worlds of academia and business, and actively contributes to the opportunity recognition process by selecting, presenting and discussing information. The method is applied to the dating market: searching, matching and/or interacting services, whether internet based or real-life. Participants were ten Australians or New Zealanders dating service owners. The presented information concerns social psychological research outcomes on factors that contribute to attraction and forming bonds, and specific issues relevant to the dating market, e.g., gender imbalances in enrollment. A range of initial ideas for future possibilities in the dating market are presented.

Keywords: Opportunity-recognition; idea-generation; dating-market (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (2)

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DOI: 10.1142/S0218495810000525

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