AFFECT: HOW DOES IT INFLUENCE ONE'S ENTREPRENEURIAL COGNITIONS?

Sean Walker ()
Additional contact information
Sean Walker: Department of Management, Southern Illinois University, Carbondale, IL 62901–4627, USA

Journal of Enterprising Culture (JEC), 2011, vol. 19, issue 02, 125-146

Abstract: Speculation to the antecedents of an entrepreneurs' superior ability to recognize and exploit opportunities has been prominent in the entrepreneurship literature. Research is now turning more toward the cognitive antecedents (affect). Stemming from the theoretical contribution of Baron (2008), this article tested the ability of positive/negative affect to subliminally prime individuals via a parafoveal vigilance task in an attempt to influence their entrepreneurial cognitions. Through the utilization of both static and longitudinal measures, the findings show that one's entrepreneurial cognitions can be influenced subliminally. Implications and future directions are discussed.

Keywords: Priming; affect; entrepreneurial cognitions (search for similar items in EconPapers)
Date: 2011
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.worldscientific.com/doi/abs/10.1142/S0218495811000726
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:jecxxx:v:19:y:2011:i:02:n:s0218495811000726

Ordering information: This journal article can be ordered from

DOI: 10.1142/S0218495811000726

Access Statistics for this article

Journal of Enterprising Culture (JEC) is currently edited by Teck-Meng Tan

More articles in Journal of Enterprising Culture (JEC) from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().