THE STRATEGY CONFIGURATION OF CHINESE SMEs

Zhi Tang () and Clyde Eiríkur Hull ()
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Zhi Tang: E. Philip Saunders College of Business, Rochester Institute of Technology, 108 Lomb Memorial Drive, Rochester, NY 14623-5608, USA
Clyde Eiríkur Hull: E. Philip Saunders College of Business, Rochester Institute of Technology, 108 Lomb Memorial Drive, Rochester, NY 14623-5608, USA

Journal of Enterprising Culture (JEC), 2011, vol. 19, issue 03, 229-259

Abstract: This paper investigates how Chinese SMEs configure marketing, cost-control, and innovation strategies in order to attain better organizational effectiveness. Rather than the more standard approach of suggesting that SMEs focus exclusively on one strategy, we hypothesize that when a strategy configuration is composed of multiple prioritized and related strategies, organizational effectiveness will be improved. Data collected from 133 small and medium-sized Chinese SMEs verified our hypotheses. The implications of our study for Chinese SMEs, China's policy makers, and overseas investors are discussed.

Keywords: Strategy configuraion; China; small and medium-sized enterprises; SME; organizational effectiveness (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1142/S0218495811000799

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