COGNITIVE MODEL OF ENTREPRENEURSHIP AND ITS REFLECTION IN EDUCATION

Deniss Ojastu (), Richard Chiu () and Per Ingvar Olsen ()
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Deniss Ojastu: BI Norwegian Business School, N-0442 Oslo, Norway
Richard Chiu: BI Norwegian Business School, N-0442 Oslo, Norway
Per Ingvar Olsen: BI Norwegian Business School, N-0442 Oslo, Norway

Journal of Enterprising Culture (JEC), 2011, vol. 19, issue 04, 397-434

Abstract: This paper employs a novel method for assessing the appropriateness of different types of entrepreneurial education. With the help of cognitive mapping as a research tool, it visualizes entrepreneurship as a skill-and-attitude-demanding activity and compares a generated model of required entrepreneurship capabilities derived from cognitive mapping of engaged entrepreneurs, with mapping of three Scandinavian graduate programmes in entrepreneurship; at BI Norwegian Business School, University of Oslo and Lund University. The cognitive maps are discussed and compared, focusing on elements that are under- or over-represented in the programmes when compared to our model. Based on our findings, a number of recommendations to people involved in creating and managing entrepreneurship programs are proposed: More attention to selection of students with appropriate attitudes, increased attention to certain under-represented topics (employee management, social networks, marketing and sales skills), more application of experiential and networking approaches, and increased focus on self-learning.

Keywords: Entrepreneurship education; cognitive mapping; entrepreneurial skills; entrepreneurial attitudes (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (6)

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DOI: 10.1142/S0218495811000817

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