CREATING AN INDEPENDENT MUSIC BUSINESS IN CANADA: A CASE STUDY

Cora Pettipas () and Kalinga Jagoda ()
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Cora Pettipas: Bissett School of Business, Mount Royal University, 4825 Mount Royal Gate SW, Calgary, Alberta, Canada T3E 6K6, Canada
Kalinga Jagoda: Bissett School of Business, Mount Royal University, 4825 Mount Royal Gate SW, Calgary, Alberta, Canada T3E 6K6, Canada

Journal of Enterprising Culture (JEC), 2012, vol. 20, issue 02, 227-243

Abstract: The goal of this research is to contribute to a pragmatic knowledge of building a Canadian small business for an independent music artist who does not know where to start in creating a business. It is meant to be an initial guide for musicians planning to consider this form of business development, as opposed to signing with a label, or as a way to increase the likelihood of becoming noticed by a label. This research paper is initial and exploratory in nature.

Keywords: Independent music producers; case study; small business; Canada (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1142/S0218495812500100

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