ENTREPRENEURIAL ALERTNESS AND PAYING ATTENTION

Dave Valliere ()
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Dave Valliere: Ted Rogers School of Management, Ryerson University, Toronto, Ontario, Canada

Journal of Enterprising Culture (JEC), 2013, vol. 21, issue 01, 1-17

Abstract: This article uses theoretical approaches from cognitive psychology to examine the basis for entrepreneurial alertness and to connect it to existing theories of attention in strategic management and decision-making. It thereby provides a theoretical basis for understanding how entrepreneurial alertness leads the individual to pay attention to new opportunities. A model is developed to show how attention and entrepreneurial alertness work together to support the recognition or creation of opportunities. Entrepreneurial alertness is believed to be a manifestation of differences in the schemata and cognitive frameworks that individuals use to make sense of changes in the environment. This suggests that entrepreneurial alertness mediates the impact of observed phenomena upon the situated attention of individual decision-makers.

Keywords: Entrepreneurial alertness; attention; decision-making; schema theory (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (2)

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DOI: 10.1142/S0218495813500015

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