Do Entrepreneurial Companies Make Good Corporate Citizens? Exploring the Relationships Between Entrepreneurial Orientation, Market Orientation, and Corporate Citizenship

Chang Soo Sung (), David Y. Choi (), Daeeop Kim () and Woo Jin Lee ()
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Chang Soo Sung: Graduate School of Industrial and Entrepreneurial Management, Chung Ang University, Dongjak-Gu, Seoul, Korea
David Y. Choi: College of Business Administration, Loyola Marymount University, Los Angeles, CA 90045-2659, USA
Daeeop Kim: Department of Business Administration, Gyeongsang National University, Jinju-si, Gyeongsangnam-do, Korea
Woo Jin Lee: Graduate School of Industrial and Entrepreneurial Management, Chung Ang University, Dongjak-Gu, Seoul, Korea

Journal of Enterprising Culture (JEC), 2014, vol. 22, issue 01, 1-25

Abstract: Do entrepreneurial companies make responsible corporate citizens? In this paper, we examine the relationship between companies' entrepreneurial orientation and their corporate citizenship. An empirical study consisting of 261 South Korean firms reveals that entrepreneurial orientation does not have direct causal effect on corporate citizenship. Analysis also shows that market orientation has full mediation effect between entrepreneurial orientation and corporate citizenship. The findings indicate that entrepreneurial companies may indeed act more responsibly if they are also market oriented. Practical implications are discussed.

Keywords: Entrepreneurial orientation; market orientation; corporate citizenship; mediation (search for similar items in EconPapers)
Date: 2014
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DOI: 10.1142/S0218495814500010

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