Gendered Lending Practices: Enabling South African Women Entrepreneurs to Access Start-Up Capital

Evelyn Derera (), Pepukayi Chitakunye (), Charles O'Neill () and Amandeep Tarkhar-Lail ()
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Evelyn Derera: School of Management, IT & Governance, P Bag X01, Scottsville, Pietermaritzburg, University of KwaZulu-Natal, South Africa
Pepukayi Chitakunye: School of Management, IT & Governance, P Bag X01, Scottsville, Pietermaritzburg, University of KwaZulu-Natal, South Africa
Charles O'Neill: School of Management, IT & Governance, P Bag X01, Scottsville, Pietermaritzburg, University of KwaZulu-Natal, South Africa
Amandeep Tarkhar-Lail: University of Bedfordshire, University Square, Luton, Bedfordshire, UK

Journal of Enterprising Culture (JEC), 2014, vol. 22, issue 03, 313-330

Abstract: This study explores gendered lending and marketing practices of start-up capital to women entrepreneurs in South Africa. A multi-method research design, comprising of 6 in-depth interviews with experts, and a survey of 50 women entrepreneurs was adopted using convenience and snowball sampling techniques, respectively. The findings revealed that women entrepreneurs are experiencing gendered discriminatory practices embedded in lending practices used by financial institutions, thereby discouraging them to venture into non-traditional industries. Whilst financial providers may know their products well, many emerging women entrepreneurs in South Africa may find it difficult and costly to obtain information on the thousands of financial products available. Hence, women entrepreneurs resort to taking greater risks than necessary in order to get their businesses off the ground. Educating women on financial matters is extremely important if South Africa is to benefit fully from the untapped entrepreneurial talent that women possess. The study adds voice to the discriminatory lending practices faced by women entrepreneurs in developing countries. Future research could explore the feasibility of establishing a financial institution which caters specifically for the needs of women.

Keywords: Gender; marketing; lending; start-up capital; women entrepreneurs; South Africa (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (4)

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DOI: 10.1142/S0218495814500137

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