Offensive and Defensive Corporate Entrepreneurship: Learning to Think Like an Outsider

Prescott C. Ensign () and Nicholas P. Robinson
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Prescott C. Ensign: Schlegel Centre for Entrepreneurship & Social Innovation, Lazaridis School of Business and Economics, Wilfrid Laurier University, 75 University Ave West, Waterloo, Ontario N2L 3C5, Canada
Nicholas P. Robinson: Faculty of Law, McGill University, Montréal, Québec, Canada

Journal of Enterprising Culture (JEC), 2016, vol. 24, issue 02, 169-191

Abstract: This conceptual study describes an approach to corporate entrepreneurship using an outsider perspective – learning to think like an outsider. Three propositions using this perspective are examined in the context of offensive and defensive corporate entrepreneurship. The impact of market conditions on entrepreneurship are used as a basis for developing these propositions. Finally, we investigate the factors that have a significant impact on the success of entrepreneurial efforts by the firm. These variables include: processes, values, resources, organizational structure, corporate culture, and leadership. We use examples of how mature corporations have responded, with particular attention to the changes confronted by Research In Motion (RIM).

Keywords: Corporate entrepreneurship; intrapreneurship; continuous innovation; organizational renewal; disruptive change (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (3)

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DOI: 10.1142/S0218495816500072

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