The Environmental Intention of Owner-Managers: The Role of Entrepreneurial Orientation in Tunisian Industry

Azzedine Tounés, Erno T. Tornikoski and Fafani Gribaâ ()
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Azzedine Tounés: INSEEC School of Business & Economics, 25, rue de l’université, Lyon 69007, France, INSEEC Research Center, France
Erno T. Tornikoski: University of Exeter Business School, UK3Grenoble Ecole de Management, France
Fafani Gribaâ: Institut Supérieur de Gestion (ISG), Sousse, Tunisia

Journal of Enterprising Culture (JEC), 2020, vol. 28, issue 01, 1-29

Abstract: Environmental intention is a key predictor of environmental behavior but there is little theoretical and empirical evidence on environmental intention, especially in developing countries. To address this gap, we study the environmental intention of industrial owner-managers in Tunisia. Based on Tunisia’s participation in sustainable development programs of the United Nations, it seems to be representative of developing countries. We study the environmental intention of owner-managers through a multidimensional concept rarely mobilized in the environmental field, namely, entrepreneurial orientation. We test our hypotheses in the textile-clothing industry, which is the source of significant amounts of water and air pollution and is among the priority industries designated by the Tunisian state as part of an environmental improvement program in 2014.Based on a survey of 226 owner-managers, the results show that the three dimensions of entrepreneurial orientation, namely, innovativeness, proactiveness, and risk-taking, are robust to predict the environmental intention of Tunisian owner-managers.

Keywords: Developing country; environmental intention; entrepreneurial orientation; textile-clothing industry; Tunisia (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:wsi:jecxxx:v:28:y:2020:i:01:n:s0218495820500016

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DOI: 10.1142/S0218495820500016

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