Mumpreneurship in an Effectual Dynamic: Entrepreneurial Logic and Motivations of Mumpreneurs

Nedra Nouir El Kadhi and Amel Dakoumi Hamrouni
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Nedra Nouir El Kadhi: University of Tunis El Manar, Faculty of Economics and Management of Tunis, Tunisia2Research Laboratory ERMA, University of Tunis El Manar, Tunisia
Amel Dakoumi Hamrouni: University of Sousse, Higher Institute of Management of Sousse, Tunisia2Research Laboratory ERMA, University of Tunis El Manar, Tunisia

Journal of Enterprising Culture (JEC), 2023, vol. 31, issue 01, 1-24

Abstract: This paper aims to examine the entrepreneurial logic of mumpreneurs in the light of effectuation theory and to analyse their entrepreneurial motivation. The research is based on qualitative data from five mumpreneurs and semi-structured interviews. The data were analysed using thematic analysis. The results show that mumpreneurs are motivated by several factors such as dissatisfaction, motherhood, independence and the need to improve their financial situation. As a result of the multiple constraints faced by mumpreneurs, the five principles of effectuation emerge as an inherent mode of operation. This study provides valuable information on how effectuation theory can be used to describe the way in which mumpreneurs, depending on their situation, create new businesses to improve their situation and better develop personally and professionally in their lives as mothers and entrepreneurs.

Keywords: Mumpreneurship; entrepreneurial logic; effectuation; motherhood; case study (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1142/S0218495822500170

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