Nudging Green Preferences: Evidence from a Laboratory Experiment

Yudistira Permana and Muhammad Ryan Sanjaya

Journal of International Commerce, Economics and Policy (JICEP), 2022, vol. 13, issue 02, 1-40

Abstract: Environmental degradation has been one of the major global concerns in the last few decades. Efforts are made to improve our environment including how to alter consumers’ preferences toward the use of environmental-friendly products. We conduct an online laboratory experiment to investigate the effectiveness of information and nudges regarding green products using social (cultural) identity-specific campaigns. Our study shows that information and green nudges are unable to alter subjects’ risk aversion and time preference. However, green nudges are effective to motivate subjects to allocate more to green product and that differs the effectiveness between information and green nudges in our context. Lastly, we find that some green perceptions are associated with subjects’ willingness to pay for green products and characteristics. We conclude with a discussion of how to effectively deliver nudges in promoting green consumption.

Keywords: Green nudges; willingness to pay; online laboratory experiment; social identity (search for similar items in EconPapers)
JEL-codes: C91 D81 Q56 (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.worldscientific.com/doi/abs/10.1142/S1793993322500119
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:jicepx:v:13:y:2022:i:02:n:s1793993322500119

Ordering information: This journal article can be ordered from

DOI: 10.1142/S1793993322500119

Access Statistics for this article

Journal of International Commerce, Economics and Policy (JICEP) is currently edited by Ramkishen S. Rajan

More articles in Journal of International Commerce, Economics and Policy (JICEP) from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().