How to Tie Everyday Work to Strategy

Mary Lee Kennedy () and Malgorzata (Gosia) Stergios ()
Additional contact information
Mary Lee Kennedy: Harvard Business School Knowledge and Library Services, USA
Malgorzata (Gosia) Stergios: Harvard Business School Knowledge and Library Services, USA

Journal of Information & Knowledge Management (JIKM), 2009, vol. 08, issue 04, 287-300

Abstract: The paper describes how Harvard Business School's Knowledge and Library Services (KLS) leveraged the collective knowledge of its employees in formulating, implementing, and evaluating strategy. The organisation was faced with major, disruptive changes in its environment and needed the diverse knowledge and full engagement of all employees to make a series of strategic shifts. The shifts included integrating KLS products and services with the Harvard Business School research and course development process, developing global scope in information resources and expertise, and trading its role as the guardian of books and buildings for the organiser of the School's priority information assets. In order to achieve that, KLS launched the Environmental Scan Program, relying on employees' insights aggregated through social tagging, trend analysis and internal prediction markets tracking emerging trends. KLS also created processes for the collective assessment of strategy and a faster way of turning ideas into new products and services. The paper concludes with an assessment of the approach, pointing to a difficult balance between emergent and collective dimensions of strategy process with its formal, structured facets.

Keywords: Collective intelligence; strategy management; opportunity management; prediction markets; information professionals (search for similar items in EconPapers)
Date: 2009
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.worldscientific.com/doi/abs/10.1142/S0219649209002403
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:jikmxx:v:08:y:2009:i:04:n:s0219649209002403

Ordering information: This journal article can be ordered from

DOI: 10.1142/S0219649209002403

Access Statistics for this article

Journal of Information & Knowledge Management (JIKM) is currently edited by Professor Suliman Hawamdeh

More articles in Journal of Information & Knowledge Management (JIKM) from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().