An Extended TAM to Explore Behavioural Intention of Consumers to Use M-Commerce

Shih-Chi Chang, Chia-Chi Sun (), Lee-Yuan Pan and Ming-Ying Wang
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Shih-Chi Chang: Department of Business Administration, National Changhua University of Education, Taiwan, ROC
Chia-Chi Sun: Grade Institute & Department of International Business, Tamkang University, No. 151, Yingzhuan Rd., Danshui Town, Taipei County 25137, Taiwan, ROC
Lee-Yuan Pan: Department of Business Administration, National Yunlin University of Science and Technology, Taiwan, ROC
Ming-Ying Wang: Department of Business Administration, National Changhua University of Education, Taiwan, ROC

Journal of Information & Knowledge Management (JIKM), 2015, vol. 14, issue 02, 1-16

Abstract: This study proposes a research framework that integrates personal innovativeness, perceived risk, cost and enjoyment with the technology acceptance model (TAM). We used the proposed model to explore the antecedents of consumer behavioural intention (BI) to adopt mobile commerce (m-commerce). Excluding missing answers and invalid questionnaires, 477 valid responses were collected. In addition to confirmatory factor analysis (CFA), we used structural equation modelling (SEM) to examine the relationships among the constructs in the proposed model. Our findings indicated that the younger group (under 30) had lower stickiness to m-commerce. Among the constructs, perceived enjoyment (PE) had the most significant influence on BI, followed by attitude, perceived ease of use (PEOU), perceived usefulness (PU) and perceived risk. Our research results could be used as a guide and reference for m-commerce service providers to improve and operate their services.

Keywords: TAM; perceived enjoyment; perceived risk; perceived cost; SEM (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (2)

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DOI: 10.1142/S0219649215500148

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