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An Empirical Examination of Knowledge Management Processes and Market Orientation, Innovation Capability, and Organisational Performance: Insights from Jordan

Mahmoud M. Migdadi (), Mohammed K. Abu Zaid (), Mohammed Yousif (), Ra’d Almestarihi () and Khalil Al-Hyari ()
Additional contact information
Mahmoud M. Migdadi: Department of Management Information Systems, Princess Sumaya University of Technology, P. O. Box 1438, Amman 11941, Jordan
Mohammed K. Abu Zaid: Department of Planning & Project Management, Faculty of Business, Al-Balqa’ Applied University, Al-Salt, Jordan
Mohammed Yousif: Administrative, Financial & Community Engagement, Applied Science University, Kingdom of Bahrain
Ra’d Almestarihi: Griffith Business School, Griffith University, Kessels Road, Nathan, Brisbane, Queensland 4111, Australia
Khalil Al-Hyari: Department of Planning & Project Management, Faculty of Business, Al-Balqa’ Applied University, Al-Salt, Jordan

Journal of Information & Knowledge Management (JIKM), 2017, vol. 16, issue 01, 1-32

Abstract: There are many studies discussing how knowledge management and market orientation (MO) are positively related to innovation, but an examination of the impact of the knowledge management processes (KMP) — as we conceptualize the four in this study — and MO on the innovation capability of organisations which in turn impact organisational performance has never been done. Hence, this study formulates a comprehensive conceptual framework which encompasses KMP (knowledge creation, intra-organisational knowledge sharing and application, external knowledge acquisition, and knowledge storage and documentation), MO (customer orientation, competitor orientation and inter-functional coordination), innovation capability (product, process, marketing and organisational innovation), and organisational performance (product quality, operational performance and financial performance). Then empirically test the relationships among the study models with the focus on the mediating role of innovation capability. The design of the study is based on a survey of 210 Jordanian manufacturing and service organisations. The sample of this study encompasses the mid-level managers of the organisations. About 440 self-administered questionnaires were distributed among the respondents. Confirmatory factor analysis is undertaken to assess statistically the validity of the study measures. Then the structural equation modelling (SEM) path analysis is used to assess the structural relationship of KMP, MO with innovation capability, and organisational performance. The results of the study reveal that engagement in KMP and MO can lead to better innovation capability in the organisations which in turn can lead to better organisational performance. The results we observe concerning this sample of companies may not be applicable to a greater population of companies from other countries with a different technological base or to specific subsectors of the manufacturing industry (e.g. the food industry). Moreover, the study represents only snapshots since it utilized self-administered questionnaires which also have no qualitative data. For the practicing managers intending to increase the rate of innovation in their firms, this means that KMP and MO are important activities to master. Additionally, managers should put additional emphasis on innovation as it is an important element for achieving improved overall firm’s performance and sustainable competitive power.

Keywords: Knowledge management processes; market orientation; innovation capability; organisational performance; Jordan (search for similar items in EconPapers)
Date: 2017
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Journal of Information & Knowledge Management (JIKM) is currently edited by Professor Suliman Hawamdeh

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