E-Learning in Jordanian Higher Education: Cultural Perspectives and Institutional Readiness

Duha Alsmadi (), Jianping Chen (), Victor Prybutok () and Guruprasad Gadgil ()
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Duha Alsmadi: College of Information, University of North Texas, 1155 Union Circle #311068, Denton, TX 76203-5017, USA
Jianping Chen: College of Information, University of North Texas, 1155 Union Circle #311068, Denton, TX 76203-5017, USA
Victor Prybutok: College of Business, Eagle Student Services Center, University of North Texas, 1155 Union Circle #305459, Denton, TX 76203-5017, USA
Guruprasad Gadgil: College of Information, University of North Texas, 1155 Union Circle #311068, Denton, TX 76203-5017, USA

Journal of Information & Knowledge Management (JIKM), 2017, vol. 16, issue 04, 1-19

Abstract: This study explores students’ acceptance of e-learning technology in Jordanian higher educational institutions. A paucity of studies that were conducted in individual institutions indicated that different cultural perspectives and resistance to change are overlaying the wide adoption of e-learning and influencing users’ perceptions pertaining the technology usefulness and/or ease of use. Our study utilises the technology acceptance model (TAM) and explores the influence of the main antecedents of accepting this technology from users’ perspectives, that is, perceived usefulness (PU) and perceived ease of use (PEU) in order to reveal the country’s readiness to adopt this technology and move from individual innovations to institutional standards. The results obtained using a survey-based methodology from three main public and private institutions distributed in multiple geographical areas show that the actual behaviour of usage is influenced by behavioural intention (BI), which is directed by PU, PEU, and attitude. Based on these results, multiple recommendations pertaining to cultural perspectives and educational institutions readiness are proposed and implications of the study are discussed.

Keywords: Technology acceptance model; e-learning; Jordanian higher education; structural equation modelling (search for similar items in EconPapers)
Date: 2017
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DOI: 10.1142/S0219649217500356

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