The Influence of Social Interactions and Subjective Norms on Social Media Postings

Ibrahim Arpaci ()
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Ibrahim Arpaci: Department of Computer Education and Instructional Technology, Tokat Gaziosmanpasa University, Turkey

Journal of Information & Knowledge Management (JIKM), 2020, vol. 19, issue 03, 1-10

Abstract: This study investigated the influence of social interactions and subjective norms on individuals’ social media postings. The study developed a theoretical model by extending the Theory of Reasoned Action with social interactions. A CB-SEM analysis was conducted to test the hypothesised relationships based on the data collected from 312 social media users. Results indicated that social interactions (i.e. likes, shares, comments and follows) were significantly related to the attitude towards the selfie-posting behaviour. Further, the attitude and subjective norms were significantly related to behavioural intentions, which together accounted for a significant amount of variance in the actual behaviour. The findings contributed to literature by introducing the significant role of “social interactions” in predicting the attitude towards the selfie-posting behaviour.

Keywords: Selfie posting; social interactions; subjective norms; social media (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:wsi:jikmxx:v:19:y:2020:i:03:n:s0219649220500239

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DOI: 10.1142/S0219649220500239

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