The Impact of Attitude and Subjective Norm on Knowledge-Sharing Behaviour Among the Non-Academic Staff: Behavioural Intention as a Mediating Variable

Shorouq Eletter, Abdoulaye Kaba, Chennupati K. Ramaiah and Ghaleb A. El Refae
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Shorouq Eletter: College of Business, Al Ain University, Al Ain Campus, P.O. Box
Abdoulaye Kaba: ��College of Education, Humanities & Social Sciences, Al Ain University Al Ain Campus, P.O. Box
Chennupati K. Ramaiah: ��School of Media & Communication, Pondicherry University, Kalapet Pondicherry 605014, India
Ghaleb A. El Refae: College of Business, Al Ain University, Al Ain Campus, P.O. Box

Journal of Information & Knowledge Management (JIKM), 2023, vol. 22, issue 04, 1-17

Abstract: The main purpose of this study is to understand the attitude of non-academic staff towards knowledge sharing. Additionally, this study investigates the potential factors that might affect knowledge sharing among the non-academic staff. This is a cross-sectional study of 467 non-academic staff from two universities in the United Arab Emirates (UAE) and India. The findings show that male participants are more involved in knowledge-sharing behaviour (average=3.65) than the female participants (average=3.59); participants aged 50 years and above recorded the highest knowledge-sharing behaviour (average=3.90); participants with non-managerial positions appeared to be more involved in knowledge-sharing behaviour (average=3.63) than those with managerial positions; and finally, the participants from Indian university reported more involvement in knowledge-sharing behaviour (average=3.81) than their UAE counterparts (average=3.38). The findings of the study revealed a significant relationship between attitude towards knowledge sharing, subjective norm and knowledge-sharing behaviour (p<0.05). In addition, the study explored the mediating role of behavioural intentions within the previous variables. The findings stressed that management in higher education institutions needs to foster a culture of knowledge sharing to encourage non-academic staff to share knowledge.

Keywords: Knowledge-sharing attitude; knowledge-sharing behaviour; subjective norm; behavioural intention; Theory of Reasoned Action (TRA); universities; non-academic staff (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1142/S0219649223500156

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