Social Recommendation Framework: A Case Study of Chinese Long-Stayers in Chiang Mai

Achara Khamaksorn, Danaitun Pongpatcharatorntep (), Sirikorn Santirojanakul () and Die Hu ()
Additional contact information
Achara Khamaksorn: College of Arts, Media and Technology, Chiang Mai University, Thailand
Danaitun Pongpatcharatorntep: College of Arts, Media and Technology, Chiang Mai University, Thailand
Sirikorn Santirojanakul: College of Arts, Media and Technology, Chiang Mai University, Thailand
Die Hu: College of Arts, Media and Technology, Chiang Mai University, Thailand

Journal of Information & Knowledge Management (JIKM), 2024, vol. 23, issue 04, 1-25

Abstract: Chiang Mai (CNX), a popular city in northern Thailand, has attracted an increasing number of Chinese visitors to stay for a long term for diverse purposes, which facilitates local economic and cultural development. As social networks (SNs) are widely used to disseminate information and accelerate problem-solving, social recommendations (SRs) can be generated correspondingly to address the diverse and dynamic long-term residential demands of Chinese users in a multicultural context. This research aims to develop an SN-based recommendation framework for Chinese long-stayers in CNX to address the social recommendation problems for target long-stay users in a cross-cultural context. This paper employed a mixed-method research design based on the knowledge management processes to acquire, store, share and apply knowledge needed for SN analysis. The results showed that the proposed framework effectively provides filtering and efficient SRs that enable Chinese users to make decisions and formulate strategies during their long-term residence in CNX. The preliminary work also illustrates the positive impact of individual demographic and SN characteristics on the performance of SRs that researchers and practitioners need to develop innovative business and management strategies regarding Chinese long-stayers in a cross-cultural context. Further studies are required to identify additional factors to enhance the effectiveness and utility of SRs for Chinese long-term residents in a cross-cultural environment.

Keywords: Chinese long-stayers; Chiang Mai; knowledge management; social networks; social recommendation (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.worldscientific.com/doi/abs/10.1142/S0219649224500394
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:jikmxx:v:23:y:2024:i:04:n:s0219649224500394

Ordering information: This journal article can be ordered from

DOI: 10.1142/S0219649224500394

Access Statistics for this article

Journal of Information & Knowledge Management (JIKM) is currently edited by Professor Suliman Hawamdeh

More articles in Journal of Information & Knowledge Management (JIKM) from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().