Business Education in Hong Kong From a Strategic Perspective

Chi-Fai Chan, Chan-Leong Chan and Wai-Lam Cheng
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Chi-Fai Chan: Department of Marketing, The Chinese University of Hong Kong, Shatin, Hong Kong, China
Chan-Leong Chan: Department of Decision Sciences and Managerial Economics, The Chinese University of Hong Kong, Shatin, Hong Kong, China
Wai-Lam Cheng: Department of Management, The Chinese University of Hong Kong, Shatin, Hong Kong, China

Review of Pacific Basin Financial Markets and Policies (RPBFMP), 1998, vol. 01, issue 04, 555-568

Abstract: There is a big demand for business talents in Hong Kong. Nevertheless, business schools are not producing what businesses in the Special Administration Region (SAR) need. For this reason, administrators in business schools should adopt a strategic approach when they formulate their educational goals and strategies. Several key elements which are essential to the success of business schools are discussed in this paper: customer orientation, capabilities development, and relationship and network marketing. Based on the strategic approach, a number of recommendations are made: namely, the initiation of a student intake campaign, and the emphasis on better curriculum design, extra-curricular activities, alumni activities, and the adoption of an internal marketing approach.

JEL-codes: G1 G2 G3 (search for similar items in EconPapers)
Date: 1998
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DOI: 10.1142/S0219091598000338

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