Asset Prices Under Prospect Theory and Habit Formation

Mao-Wei Hung () and Jr-Yan Wang ()
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Mao-Wei Hung: College of Management, National Taiwan University, No. 50, Lane 144, Keelung Road, Section 4, Taipei, Taiwan, R.O.C.
Jr-Yan Wang: Department of Finance, National Chung Hsing University, No. 250, Kuo Kuang Rd., Taichung, Taiwan, R.O.C.

Review of Pacific Basin Financial Markets and Policies (RPBFMP), 2005, vol. 08, issue 01, 1-29

Abstract: In this paper, we develop a consumption-based asset pricing model motivated by prospect theory, where habit formation determines the endogenous reference point. This exploits the similarity between habit formation and prospect theory. Both emphasize that the investor does not care about the absolute amount of gain or loss, but rather compares the gain or the loss experienced to a benchmark. The results show that when taking people's loss averse attitude over consumption into consideration, our model is capable of resolving the equity premium puzzle.

Keywords: Prospect theory; habit formation; loss aversion; consumption-based asset pricing model (search for similar items in EconPapers)
JEL-codes: G1 G2 G3 (search for similar items in EconPapers)
Date: 2005
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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DOI: 10.1142/S0219091505000324

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