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Bakti Hasan-Basri, Mohd Karim () and Normizan Bakar ()
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Normizan Bakar: School of Economics, Finance and Banking College of Business, Universiti Utara Malaysia, 06010 Sintok, Kedah, Malaysia

The Singapore Economic Review (SER), 2015, vol. 60, issue 05, 1-18

Abstract: The choice to visit a park depends on individual preferences and understanding these preferences will be useful to parks’ management decisions on facilities and infrastructure needs and maintenance. Choice experiment (CE) method is used to inform parks’ management in Kuala Lumpur City, Malaysia on the social values of attributes available at the park. The latent class (LC) model is used to explore the effect of taste heterogeneity on the attributes. The results in the LC models indicate that the most preferred attribute at parks in Kuala Lumpur is recreational facilities. The willingness to pay (WTP) for these facilities range from RM3.25 to RM39.96. This shows that individuals can afford to pay up to RM40.00 per visit for such improvement in the attributes.

Keywords: Parks; attributes; choice experiment method; willingness to pay (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1142/S0217590815500484

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