New Business Model In The Growing E-Sports Industry

Anita Peša, Dijana Čičin-Šain and Toni Blažević
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Dijana Čičin-Šain: University of Zadar, Department of Economics
Toni Blažević: University of Zadar, Department of Economics

Poslovna izvrsnost/Business Excellence, 2017, vol. 11, issue 2, 121-131

Abstract: E-sports - competition based playing of video games is becoming a growing industry and an increasingly frequent subject of various international research. The purpose of this analysis is to design a new, innovative business model in the e-sports industry, which it will be possible to apply in the form of a significant business opportunity. The main goals of this paper include determining the key components of the success of e-sports in the growing video game industry and presenting some innovative ways of using them in the form of new business opportunities. By observing the concept of e-sports through several components, it is possible to analyze their profitability and the possibility of profiting primarily from the entrepreneurship perspective. Furthermore, the paper determines the segmentation of the e-sports target market and compares it to the traditional sports markets, since these two concepts, according to various authors, should be viewed separately.

Keywords: e-sports industry; e-sports market; market segmentation; business model (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:zag:busexc:v:11:y:2017:i:2:p:121-131

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