THE IMPACT OF SOCIAL AND CULTURAL FACTORS ON SUCCESS OF TRADE INTERNATIONALIZATION

Sreten Ćuzović, Svetlana Sokolov Mladenović and Đorđe Ćuzović
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Sreten Ćuzović: Sveučilište u Nišu, Ekonomski fakultet, Niš, Srbija
Svetlana Sokolov Mladenović: Sveučilište u Nišu, Ekonomski fakultet, Niš, Srbija
Đorđe Ćuzović: Visoka poslovna škola strukovnih studija, Novi Sad, Srbija

Poslovna izvrsnost-Business Excellence, 2019, vol. 13, issue 1, 57-76

Abstract: Trading companies that expand their operations beyond national borders need to know the determinants affecting the success of an internationalization strategy. Research over the past twenty years has treated these determinants as a set of economic, political, social, and cultural factors that influence the choice of the next market. Results in this field also distinguish push factors related to the national market and pull factors related to the foreign market. The aim of this paper is to examine socio-cultural factors of trade internationalization, both in terms of their impact on trade internationalization and the impact of internationalization on them. The basic hypothesis is that socio-cultural factors affect various activities of international trade chains. To test the hypothesis, empirical research on socio-cultural factors of trade internationalization was conducted on the Serbian market.

Keywords: trade; retail; internationalization; socio-cultural factors (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:zag:busexc:v:13:y:2019:i:1:p:57-76

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