Social Responsibility Management in Polish Companies

Adriana Paliwoda-Matiolañska
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Adriana Paliwoda-Matiolañska: Cracow University of Economics, Krakow, Poland

Zagreb International Review of Economics and Business, 2010, vol. 13, issue Special Conference Issue, 29-43

Abstract: Trends and changes occurring in the environment show that the social responsibility will play an increasingly important role in shaping the economic reality. The influence of non-material factors on the company’s value increases, as well as the social awareness. This article presents the evolution of the term of social responsibility, the model of social responsibility system and the practice of Polish companies with respect to CSR from the perspective of a survey among representatives of top management. As a result of the survey it has been determined that top management in Polish companies identifies social responsibility in the context of a model of business management as one of the elements which contribute to the achievement of desirable economic results, and attributes less value to voluntary social commitment in form of charity.

Date: 2010
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