Factors Influencing Purchases of Organic Food

Michaela Jánská Patrícia Kollar Čeněk Celer
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Michaela Jánská Patrícia Kollar Čeněk Celer: Faculty of Social and Economic Studies, University J. E. Purkyně, Ústí nad Labem, Czech Republic. Faculty of Social and Economic Studies, University J. E. Purkyně, Ústí nad Labem, Czech Republic. Faculty of Social and Economic Studies, University J. E. Purkyně, Ústí nad Labem, Czech Republic.

Zagreb International Review of Economics and Business, 2020, vol. 23, issue 1, 81-94

Abstract: The goal of the article is to describe factors influencing purchases of organic food by consumers in a selected area of the Czech Republic. We have researched and analysed reference books and studies focused on the topic to fulfil the goals of the article. Data acquired during a questionnaire survey with selected consumers was used as primary data. The impact of different factors on the purchase of organic food was researched based on an effect of demographic indicators. Hypotheses were stated to study relations among variables, and we examined the statistical importance and correlation of particular hypotheses. We used another statistical method – a decision tree – to seek connections between the variables. The results show that purchases of organic food are influenced by the price, the taste, the sense of health and the content. The connection between the researched factors and demographic indicators is usually low and statistically insignificant. JEL Classification: M30, M31

Keywords: Organic food; purchase; environmentally friendly agriculture; factors impacting purchases; taste of organic food (search for similar items in EconPapers)
Date: 2020
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DOI: 10.2478/zireb-2020-0006

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