Marketing of Professional and Financial Services in Croatia

Đurđana Ozretić Došen, Tanja Kesic and Jozo Previsic
Additional contact information
Tanja Kesic: Economics Faculty, Zagreb
Jozo Previsic: Economics Faculty, Zagreb

Zagreb International Review of Economics and Business, 1999, vol. 2, issue 2, 105-116

Abstract: Based on sample survey of professional and financial service companies in Croatia, in this article, the authors try to analyse their marketing orientation in business practices. With the help of the data they assess the extent of companies’ understanding of usefulness of marketing — concepts, methods and techniques — in their daily operations.

Keywords: marketing of services; professional services; financial services (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 1999
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.efzg.hr/default.aspx?id=2697 (text/html)
Abstract only available on-line

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:zag:zirebs:v:2:y:1999:i:2:p:105-116

Ordering information: This journal article can be ordered from
Zagreb International Review of Economics and Business, Faculty of Economics and Business, Trg J. F. Kennedy 6, 10000 Zagreb, Croatia.
http://www.efzg.hr/default.aspx?id=6045

Access Statistics for this article

Zagreb International Review of Economics and Business is currently edited by Soumitra Sharma

More articles in Zagreb International Review of Economics and Business from Faculty of Economics and Business, University of Zagreb Contact information at EDIRC.
Bibliographic data for series maintained by Jurica Šimurina ( this e-mail address is bad, please contact ).