The Role of Embeddedness in Marketing Channel Relationships

Enrique Bigne (), Andreu Blesa and Maria Ripolles
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Andreu Blesa: Universitat Jaume I, Castellon, Spain
Maria Ripolles: Universitat Jaume I, Castellon, Spain

Zagreb International Review of Economics and Business, 2002, vol. 5, issue Special Conference Issue, 5-20

Abstract: Drawing on research into social networks, the authors propose that the dimensions of competency embeddedness can be considered as an antecedent of both the distributors’ competitive performance and its effects on the relationship between distributors and manufacturers. In addition, satisfaction, as a general evaluation of all the variables involved in the relationship, could be influenced. This study sets out to analyse whether or not the effects of competency embeddedness on the satisfaction with the relationship are positive or negative, and whether they are direct or indirect.

Keywords: network; dynamic interaction; embeddedness; satisfaction (search for similar items in EconPapers)
JEL-codes: L22 M31 (search for similar items in EconPapers)
Date: 2002
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