Merchandising - modern technique used in the process of goods sales

Gabriela Boldureanu () and Teodor Paduraru
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Gabriela Boldureanu: Universitatea “Petre Andrei”, Iasi, Facultatea de Economie

THE YEARBOOK OF THE "GH. ZANE" INSTITUTE OF ECONOMIC RESEARCHES, 2009, vol. 18, 129-133

Abstract: Introducing the new forms of sales determined functional changes in organizing the shops and gave an impulse to modernizing the commercial technique by means of merchandising, that means the totality of techniques and previsions necessary to sell the right product in the right place, in the right quantities, at the right time and at the right price. Merchandising is based on the techniques of presenting the products at the sale place, using everything that could be more attractive: conditioning and presentation, fractionation, packing, exposure and display of goods in a special place designed for a certain type of sale. Therefore, in order to determine the consumer to purchase new products, the use of old sales methods is no longer efficient: the new techniques must adjust to the new products.

Keywords: merchandising; goods sales; modern technique (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (2)

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