Models for ascertaining the religiosity’s effects on the consumer’s behaviour
Radu Ionel Ursanu ()
Additional contact information
Radu Ionel Ursanu: "Alexandru Ioan Cuza" University of Iasi, Romania, Faculty of Economics and Business Administration
THE YEARBOOK OF THE "GH. ZANE" INSTITUTE OF ECONOMIC RESEARCHES, 2012, vol. 21, issue 1, 17-24
Abstract:
The influence of the religion on the consumer behavior is a subject that is extensively studied. Religion is a significant cultural element which should certainly be investigated, because it represents one of the largest, universal and social institutions, with a powerful influence, which hall-marks in various ways the attitudes of individuals, their values and behaviours, on the personal, and the social, level as well. Our article is an overview of the models that contribute to measuring religiosity on consumer behavior. Based on these patterns we propose our own model
Keywords: religion; consumer behavior; models of measuring religiosity on consumer behavior (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:
Downloads: (external link)
http://ices.acadiasi.ro/RePEc/zan/ygzier/2012/YGZIER_V21_ISS1_17to24.pdf (application/pdf)
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:zan:ygzier:v:21:y:2012:i:1:p:17-24
Access Statistics for this article
THE YEARBOOK OF THE "GH. ZANE" INSTITUTE OF ECONOMIC RESEARCHES is currently edited by DANIELA MATEI
More articles in THE YEARBOOK OF THE "GH. ZANE" INSTITUTE OF ECONOMIC RESEARCHES from Gheorghe Zane Institute for Economic and Social Research ( from THE ROMANIAN ACADEMY, JASSY BRANCH) Contact information at EDIRC.
Bibliographic data for series maintained by Alecu Ionel Ciprian ().