THE STRUCTURE OF THE TRADITIONAL COMPONENTS IN THE NEW RURAL TOURISM PRODUCTS. THEIR IMPACT ON THE BEHAVIOR OF TOURISTS

Alexandru Tofan () and Costica Mihai ()
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Alexandru Tofan: "Alexandru Ioan Cuza" University of Iasi, Romania
Costica Mihai: "Alexandru Ioan Cuza" University of Iasi, Romania

THE YEARBOOK OF THE "GH. ZANE" INSTITUTE OF ECONOMIC RESEARCHES, 2014, vol. 23, issue 1, 55-62

Abstract: Rural tourism is presented to us as an economic activity with important particular characteristics in terms of the tourism services offers. It can be said, without fail very much, the fact that, in this area, a real competition does not exist almost at all. The provider of such services is not able to offer services that meet the quantitative, qualitative or structural level of the services offered by other tourism services operators in the region or outside it. The source of these differences is represented by the set of individual, local or organizational particularities. In this diversified structure of tourism products, an important share is held by the traditionalist component that is often the element of differentiation and attractiveness on the specific market. However, some contemporary tourists, although they state that they prefer these services with a high degree of originality and local specificity, they have the tendency to choose those tourist establishments that offer modern accommodation conditions, a well-known gourmet menu and modern entertainment and leisure services. In this study, we aim to identify the extent to which traditional rural tourism products may or may not be preferred by those that include an important component of modern tourism services. We also want to highlight those specific traditional components that have a major impact on the behavior of tourists

Keywords: rural tourism; the structure of touris services; tourists’ behavior (search for similar items in EconPapers)
Date: 2014
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