DIGITAL WORLD, TOURISTS AND RURAL TOURISM

Lucia ?tefania Bodo?c? ()
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Lucia ?tefania Bodo?c?: Academia de Studii Economice Bucuresti

THE YEARBOOK OF THE "GH. ZANE" INSTITUTE OF ECONOMIC RESEARCHES, 2014, vol. 23, issue 2, 153-159

Abstract: The digital world it is the latest high priority in tourism research nowadays and the social media marketing comes with low costs while reaching millions of future tourists. Even with a low key presence on the social media sites and without sophisticated content a specific region can gain an identity and recognition. Rural tourism operators do not dispose of a great budget allocated for such activities and in many cases they do not offer internet services, but with the help of tourism bloggers and reviews an increase in acknowledgment of the touristic destination is possible. Our present research analyses the advantages offered by the digital world, the inconveniences and with the help of 30 tourist interviews some proposals and appreciations are made

Keywords: digital world; sustainable tourism; electronic world of mouth; social media; rural tourism (search for similar items in EconPapers)
Date: 2014
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