INNOVATIVE ACTIVITIES OF TRAVEL COMPANIES

Gabriela Boldureanu ()
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Gabriela Boldureanu: Department for Interdisciplinary Research in Social Sciences and Humanities, “Al. I. Cuza” University of Iasi, Romania

THE YEARBOOK OF THE "GH. ZANE" INSTITUTE OF ECONOMIC RESEARCHES, 2015, vol. 24, issue 1, 67-74

Abstract: The development of tourism was done predominantly through product innovation, process innovation, marketing and organizational innovations, new practices of human resources, new approaches to the tourist. Following inductive and deductive approach on innovative activities in tourism we concluded that regional, local and tourism companies in Romania must be oriented to the innovative products and services, which will attract new tourists and they will improve the economic performance of enterprises

Keywords: innovation; innovation activities; tourism (search for similar items in EconPapers)
Date: 2015
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