DEVELOPMENT FACTORS OF AGRITOURISM FARM OFFER IN POLAND – WIELKOPOLSKA REGION CASE STUDY

Olga Smoleñska ()
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Olga Smoleñska: PhD, Nicolaus Copernicus University in Torun, Faculty of Earth Sciences, Department of Spatial Managment and Tourism

THE YEARBOOK OF THE "GH. ZANE" INSTITUTE OF ECONOMIC RESEARCHES, 2016, vol. 25, issue 1, 97–108

Abstract: The paper presents the development factors which determine forms of leisure and recreational services on agritourism farms. Author shows similarities in terms of leisure and includes farms of the same type due to attractiveness and type of services. The practical purpose of the research is the use of the results to tourism activities in the economy of the region Wielkopolska. The data source is a questionnaire survey on agritourism farm owners in Wielkopolska voivodship and their potential customers. The methodology is based on a standardized interview among farm owners (218 questionnaires) and a diagnostic survey to potential guests (100 questionnaires). The dissertation contains also an analysis of secondary data source and an analysis of scientific and statistical documents, based on Polish and foreign sources. The analysis characterizes recreational offer and services, identifies factors and conditions for their development in the context of sport and leisure. It was found that the supply of agritourism farm activities in Wielkopolska is very diverse. These are offers of services above all such as horseriding. The diversity of recreational activities allows to classify agritourism farms in Wielkopolska in certain types, that is to say: – Recreational and sports tourism farms; – Health and food tourism farms; – Natural and ecotourism farms; – Educational and entertainment farms. However the terms and factors, such an attractiveness and potential of environment are very different for farms and areas, their development (tourism function) is uneven in the region. The offer is almost converging with the notions of potential customers but currently most agricultural sectors are in crisis. Based on the analysis it is possible to create the product brand for regional agritourism which will be formed on health and physical activity. The best way seems to be the collaboration of farms with other science and economic organisations to create a cooperative network. However, all this requires a financial and institutional support at a local and regional level

Keywords: agritourism; classification; factors, farm; leisure; offer; rural tourism; typology (search for similar items in EconPapers)
Date: 2016
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