Hype: The Capitalist Degree of Induced Participation

Yuri Di Liberto

Review of Capital as Power, 2022, vol. 2, issue 2, 1-16

Abstract: * Winner of the 2022 RECASP Second Essay Prize * Power is usually considered as either a ‘positive’ or ‘negative’ construct, as in the power to force action versus the power to forbid it. This paper explores a hybridized approach to power based on the idea of ‘induced participation’. Building on Bichler and Nitzan’s theory of ‘capital as power’, I argue that capitalism reinforces its hold on society through the strategic use of ‘hype’. The idea is that capitalists counteract resistance by boosting confidence in the promise of reward, a process that can be better understood using the concept of hype.

Keywords: capital as power; chreods; epochal changes; finance; hype; reward; social paradigm (search for similar items in EconPapers)
JEL-codes: G P16 P26 Z1 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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